Privacy Policy

1. Information We Collect

When you interact with our site, we may collect:

• Contact & order details: name, email address, shipping address, phone number.
• Account information: if you create an account, your email and authentication credentials (stored securely).
• Payment information: processed securely by Stripe. We never store full card numbers on our servers.
• Usage data: pages visited, time on site, browser type, IP address, referral source — collected automatically when you use the site.
• Communications: messages you send us via email or contact forms.

2. How We Use Your Information

• Process and fulfill your orders
• Send order confirmations and shipping notifications
• Respond to customer support inquiries
• Improve our website and product offerings
• Send marketing emails — only with your explicit consent, and you may unsubscribe at any time
• Comply with legal obligations

We will not use your personal information for purposes other than those described without your consent, except as required by law.

3. Third-Party Service Providers

We share your information only with third-party service providers necessary to operate our store. This includes:

• Payment processor (Stripe): Your payment details are handled directly by Stripe — PCI-DSS compliant. We never see or store your full card number.
• Shipping carrier (Canada Post): Your name and shipping address are shared to deliver your order.
• Analytics provider: Anonymized usage data (pages visited, session data) to help us improve the site.
• Email service provider: To send order confirmations and, with your consent, marketing emails.
• Hosting and infrastructure: Our website and data are hosted on secure cloud infrastructure.

We do not sell your personal information. We do not use your data for targeted advertising.

4. Cookies

We use cookies and similar tracking technologies to operate our site and understand how visitors use it. This includes session cookies (required for checkout) and analytics cookies (PostHog). You can disable cookies in your browser settings, though this may affect checkout functionality.

5. Email Marketing (CASL)

Under Canada’s Anti-Spam Legislation (CASL), we only send commercial electronic messages to individuals who have given explicit consent. Every marketing email includes an unsubscribe link. You may opt out at any time by clicking “Unsubscribe” in any email or contacting us directly. Unsubscribing from marketing emails does not affect transactional emails related to your orders.

6. Data Retention

We retain your personal information for as long as necessary to fulfill orders, comply with legal obligations, resolve disputes, and enforce our agreements. Order records are retained for a minimum of 7 years as required by Canadian tax law. You may request deletion of your account data at any time (see Section 7).

7. Your Rights (PIPEDA)

Under PIPEDA, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Withdraw consent (subject to legal or contractual restrictions)
• File a complaint with the Office of the Privacy Commissioner of Canada

To exercise any of these rights, contact us at purelyclayful@gmail.com. We will respond within 30 days as required by PIPEDA.

8. Security

We take reasonable precautions to protect your information. Our site uses HTTPS encryption. Payments are processed by Stripe (PCI-DSS Level 1 certified) — we never handle or store raw card data. No method of internet transmission is 100% secure; we cannot guarantee absolute security.

9. Children

Our services are not directed to children under 13. We do not knowingly collect personal information from children. If you believe we have collected information from a child, contact us and we will delete it promptly.

10. Changes to This Policy

We may update this policy from time to time. Material changes will be posted on this page with an updated “Last updated” date. Continued use of our site after changes constitutes acceptance of the revised policy.

11. Contact

Questions or concerns about this Privacy Policy?

If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada.